No matter how big or small, creating a recognizable brand goes far in garnering loyal customers. here are 5 simple steps to help you define your brand.
1. Find Three Adjectives That Represent Your Business
Start with the basics. Find 3 words that represent you, your business, and the culture it creates. This will help create a focus for your brand.
2. Write a Mission & Vision Statement
Lay the groundwork for your brand to grow by writing a clear, concise mission. Think about what you want your business to accomplish and where you see it in the future.
Check out this HubSpot article on truly inspiring vision and mission statements.
We're a big fan of #6: Invision
"Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity."
3. Start Blogging
Now more than ever people expect not only a product or service from a brand but content as well. Blogging is a fantastic way to create consistency and voice for your brand — for free. A thoughtful blog with relatable content can define your brand as well as bring in new customers.
As frequent Squarespace users, we love reading their blog for interesting stories as well as useful tips.
4. Social Media
Social Media is another, powerful way to connect with your audience. However, don't just post for the sake of it. Take the time to create or share content that is relevant and meaningful to your audience. Consider your niche when choosing which social media platforms to use.
Birchbox, a subscription makeup service, successfully uses Snapchat to target their young audience with content that is interesting as well as informative.
5. Don't Over Do It
Whether you're trying to create your initial brand or refresh something that already exists — keep it simple. Leave yourself some room to grow as you may find your values and priorities shift or change. Treat your brand as if it's a living breathing thing that changes and grows like anything else. Every 6 months take some time to look over your content, your strategy, and your business overall to see how it's evolved — and never be afraid to make changes.
Feeling inspired to start right now? Learn what Takeaway can offer your small business.